Many Japanese companies are boosting benefits for long-term shareholders in a bid to turn people who began investing in stocks under the country’s NISA tax-exempt investment program into stable shareholders.
Ahead of the first anniversary of the expanded Nippon Individual Savings Account program next January, companies are coming up with perks, such as giving away special products and inviting shareholders to events, to woo individual investors who tend to hold shares for a long time.
Behind the move are growing calls for listed companies to reward shareholders more through measures including dividend hikes. They see a stronger need to find new loyal shareholders as demands for improved capital efficiency force companies to sell shares in other companies held under cross-holding arrangements.